Cookies
Cookie policy for the EASYTM website.
The pages of this website use a single technical cookie, to remember your choices about cookies; Plausible’s anonymous statistics, which count every visit, use no cookies. Only if you accept do they also use Google Analytics cookies, for visit statistics, and LinkedIn cookies, for LinkedIn advertising: these are two separate choices. Last updated: .
In brief
- The pages of this website use a single technical cookie, easytm_consenso, which remembers your choice about cookies for 6 months.
- Only if you accept do they use Google Analytics cookies, for visit statistics, and LinkedIn cookies, for LinkedIn advertising: these are two separate choices. If you reject them or close the notice with the X, they do not.
- Until you accept, they load only the Plausible script from another website, a European service for anonymous statistics that uses no cookies and collects no personal data: fonts, images and all the other scripts come from this website’s own server. If you accept, they also load the Google Analytics script, the LinkedIn code or both, depending on your choices.
- Google Analytics cookies are used for visit statistics, not for advertising. LinkedIn cookies, on the other hand, are profiling cookies: they make it possible to show our ads on LinkedIn to people who have visited this website.
- You can change your choice at any time via ‘Cookie settings’ at the bottom of every page.
What cookies are
Cookies are small text files that a website stores in its visitors’ browsers so that it can find them again on later visits. The same can be done with the browser’s storage, or with techniques that recognise a device from its characteristics without storing anything (fingerprinting): the rules apply to these tools too (Italian Data Protection Authority, Guidelines on cookies and other tracking tools, 10 June 2021, paragraphs 3 and 4).
Italian law requires consent before information is stored on the device of a website visitor, or information already stored there is read, except where this is strictly necessary to provide the service the visitor has asked for (Section 122 of the Italian Personal Data Protection Code, Legislative Decree No 196/2003).
What this website does
The pages contain small scripts written by us (in JavaScript): they open the menu on phones, check the form fields before the form is sent, show the cookie notice and, as you scroll down the page, make some blocks appear and show a shadow under the page header. Every page also loads the Plausible script, for anonymous statistics (see below). Only if you accept the statistics is the Google Analytics script added, and only if you accept LinkedIn advertising is the LinkedIn code, the LinkedIn Insight Tag, added.
If you arrive from another website, for example from a search engine, one of these scripts takes the name of that website from your browser and adds it to the link to the ‘Book a meeting’ page: this way, if you send us a request, we know which website you started from. The name is not saved on your device: the website’s server receives it when you open the contact page, and it stays with your request only if you send it. How we use this information is explained in the privacy policy.
Only the restricted area for the people who manage the website, which visitors do not enter, uses technical cookies (strictly necessary for the site to work) set by WordPress, the software the website is built with, to recognise who has signed in.
Some pages have links to other websites, for example to a video on YouTube: if you open them, you leave this website and that website’s rules apply.
Anonymous statistics, for every visit
To count every visit, including those of people who refuse cookies, each page loads the Plausible Analytics script from Plausible’s website (plausible.io), a European statistics service with its servers in Germany. Plausible uses no cookies, stores nothing in your browser and does not keep your IP address: it uses it only, together with the browser type, to create a code that changes every day and stops the same visit from being counted twice. It gives us only aggregate figures: pages viewed, the website you came from, country and city, the type of device and browser, and how far down the page you scroll.
This is why we do not ask for your consent: the Italian Data Protection Authority treats statistics tools that produce only aggregate figures for a single website, without combining them with other data, in the same way as technical cookies (Cookie Guidelines of 10 June 2021, paragraph 7.2). Plausible processes the data on our behalf and does not sell it or use it for advertising or profiling.
Google Analytics statistics, only if you accept
If you accept, we use Google Analytics 4, a service provided by Google Ireland Limited, to count visits and see which pages are useful: the pages viewed, the website you came from, the type of device and browser, the language, the approximate country and city, and when you start filling in the form and send a request, without the details you enter. We do not use Google’s advertising features, and we do not send Google your name, email address or any other data that identifies you.
For visits from the European Union, Google Analytics does not log or store your IP address: it uses it only to derive the approximate country and city, and then deletes it. The statistics are kept in Google Analytics for 14 months. The data may also be processed by Google LLC in the United States, with the safeguards explained in the privacy policy.
LinkedIn advertising, only if you accept
If you accept LinkedIn advertising, the pages load the LinkedIn Insight Tag, a piece of code from LinkedIn Ireland Unlimited Company. It lets us show our ads on LinkedIn to people who have visited this website and measure their results. The code sends LinkedIn the address and title of the page, the website you came from, your IP address, the characteristics of your device and browser, the time of your visit, and the buttons and links you click, with their text. If you are a LinkedIn member, LinkedIn can recognise you outside LinkedIn too, for advertising.
LinkedIn does not give us members’ personal data: only reports and alerts, which do not identify members, about the professional make-up of the website’s audience and the results of our ads. LinkedIn also uses this data for its own purposes, for example to show ads on and off LinkedIn: this is explained in the LinkedIn privacy policy. LinkedIn states that it truncates or hashes IP addresses, removes members’ direct identifiers within 7 days and deletes the remaining data within 180 days. We do not send LinkedIn your name, email address or any other details you enter in the form. The legal basis, transfers outside the European Union and your rights are set out in the privacy policy.
The cookies on this website
| Cookie | Purpose, owner and duration |
|---|---|
| easytm_consenso | Remembers your choice about cookies. It is our own technical cookie: no consent is needed to use it. It lasts 6 months. |
| _ga | Only if you accept the statistics: distinguishes one visitor from another. It belongs to Google Analytics, which uses it on our behalf. It lasts 13 months. |
| _ga_YP4H2ESW5G | Only if you accept the statistics: keeps the state of the visit. It belongs to Google Analytics, which uses it on our behalf. It lasts 13 months. |
| li_fat_id | Only if you accept LinkedIn advertising: measures the results of our ads and makes it possible to show them to LinkedIn members who have visited this website. It belongs to LinkedIn and is set on this website. It lasts 30 days. |
| li_giant | Only if you accept LinkedIn advertising: is a group identifier used to measure the results of our ads. It belongs to LinkedIn and is set on this website. It lasts 7 days. |
| __cf_bm | Only if you accept LinkedIn advertising: tells people apart from automated traffic. It belongs to Cloudflare, the service that protects LinkedIn’s servers, and is set on LinkedIn’s website, linkedin.com. It lasts 30 minutes. |
| bcookie | Only if you accept LinkedIn advertising: identifies the device that connects to LinkedIn, to detect abuse and for diagnostic purposes. It belongs to LinkedIn and is set on its own website, linkedin.com. It lasts 1 year. |
| li_gc | Only if you accept LinkedIn advertising: stores whether people who are not LinkedIn members accept LinkedIn’s non-essential cookies. It belongs to LinkedIn and is set on its own website, linkedin.com. It lasts 6 months. |
| lidc | Only if you accept LinkedIn advertising: helps select the LinkedIn data centre that handles the request. It belongs to LinkedIn and is set on its own website, linkedin.com. It lasts 24 hours. |
The table lists the LinkedIn cookies we found on our pages. LinkedIn may change them: the full list is in its cookie table.
How to change your choice
The first time you open a page of this website, a notice asks whether you accept Google Analytics cookies, for visit statistics, and LinkedIn cookies, for LinkedIn advertising. You can accept them all, reject them all or, with ‘Choose which to accept’, decide on each one: at first, no box is ticked. If you reject them or close the notice with the X, we do not use them. We remember your choices for 6 months; we ask you again sooner only if we change the cookies or this policy.
You can change your choices at any time via ‘Cookie settings’ at the bottom of every page: if you withdraw a consent, we remove from your browser the Google Analytics or LinkedIn cookies that are set on this website. The cookies that LinkedIn keeps on its own website, linkedin.com, can be deleted in your browser settings, like any other cookie.
Who is responsible
The controller is D.P.S. Soluzioni Informatiche S.r.l. Its contact details and your rights are set out in the privacy policy. LinkedIn Ireland Unlimited Company is responsible for the uses that LinkedIn makes, for its own purposes, of the data collected by its code, as explained in the LinkedIn privacy policy.